Adopting A Sustainable Pace - Deepstash
Leading in Product Management

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How to align stakeholders

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Leading in Product Management

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Adopting A Sustainable Pace

To be a successful leader and contributor, carefully manage your time and adopt a sustainable pace. Look after yourself and do not overcommit. Do not take on tasks that are not part of your role. Do one thing at a time and avoid multitasking. What’s more, do not de-prioritise your leadership work even when push comes to shove and you are pressed for time. Look at leadership as an integral part of your job that is at least as important as updating the product roadmap and refining the product backlog.

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Limit Influence On Group Selection

To maximise the chances of finding the right people, team up with the Scrum Master and engage with line management and your sponsor.

A great technique to acquire the right people is self-selection: Clearly communicate the roles you need to fill and the skills people will require. Then let ...

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The Bottomline

One must empower the development team. View the team as an equal partner, involve the members in product decisions, and encourage them to take ownership of the product details. At the same time, hold people accountable for the commitments they make. A team that is empowered to decide how much can...

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Handling A Large Team

To succeed in handling a large set of people, one must try to keep the stakeholders and the dev team stable. Also, one can increase the ability to deal with disagreements and learn to resolve conflicts.

One must agree on shared goals and outcomes and a sense of shared purpose.

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A Large and Heterogeneous Group

The development team and stakeholders are often more than nine people—the maximum number of individuals line managers are commonly recommended to lead. What’s more, the dev team is cross-functional and may include UX and UI designers, developers, and testers, alongside other roles. The stakeholde...

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The Challenges Of Product Leadership

The Challenges Of Product Leadership

Products are developed, provided, and enhanced by people, and effectively leading them is crucial to achieving product success. But leading stakeholders and development teams is hard: It requires product managers and product owners to overcome six leadership challenges that range from lacking tra...

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Agile Process Constraints

Most digital products are developed using an agile development framework like Scrum or Kanban. While an agile process offers great benefits for product people—for example, the ability to validate UX design and features at a very early stage—it constraints how you can lead the development team. 

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Dual Role

While guiding people can be challenging on its own, you also have to actively contribute to getting the product out of the door. The latter includes carrying out product discovery and strategy work, updating the product roadmap, and prioritising the product backlog. You therefore play a dual role...

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No Transactional Power

Unlike a line manager, you usually don’t manage the development team and stakeholders as the person in charge of the product, and the individuals don’t report to you. You consequently don’t have any transactional power: You cannot tell people what to do; you cannot assign tasks to them; and you a...

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Leadership At Multiple Levels

Leadership At Multiple Levels

As the person in charge of the product, you should shape its vision; you should lead the effort to create, validate, and evolve an effective strategy; you should guide the development of an actionable product roadmap; and you should work with the development team on the product backlog to determi...

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The Ability To Navigate

While this approach ensures that leadership and decision-making are consistent, it makes the leadership work demanding—it requires a broad skillset and the ability to successfully navigate between the big picture and the product details. To overcome this challenge, recognise that a shared product...

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Building Trust

In order to build trust with the stakeholders and development team members, follow these tips:

  • Empathise with the individuals and make an effort to understand their perspectives, needs, and interests, for example, by practising active listening. 
  • Speak and act with integrity: S...

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A squad doesn’t have a formally appointed squad leader, but it does have a product owner

The product owner is responsible for prioritizing the work to be done by the team, but is not involved with how they do their work. The product owners of different squads collaborate with each other to maintain a high-level roadmap document that shows where Spotify as a whole is heading, and each...

Find a sustainable middle ground

We do not allocate enough downtime in our schedules. We cannot continue to plow ahead at maximum speed without acknowledging that personal time is necessary.

The key is to find a level of stimulation that is exciting and challenging, but sustainable.

Katie Campbell Q&A

Katie Campbell Q&A

Katie Campbell, product leader at Disney Q & A

  • Your biggest challenge as a PM: Getting resources. You have to learn to balance, prioritise and advocate for your product/project.
  • The biggest lesson as a PM? You could hit a glass ceiling very quickly.

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