When these leads are given a personal touch earlier in the funnel, they feel more connected and valued by businesses. More importantly, this AI-driven proactive outreach provides leads with the opportunity to raise their hand earlier in the customer journey–which means opportunities accelerate to...

AI Assistants can also help sales and marketing mitigate challenges that arise from inconsistent and inaccurate data by evaluating the health of each lead through email verification and measuring information against criteria sets to guarantee emails sent have a high delivery rate. When it comes t...

Marketing and sales teams question whether they’re doing a good job or if their AI Assistant is doing its job. Well, you have to inspect what you expect. To define what successful Conversational AI deployment looks like, organizations need to establish key metrics, such as average response time, ...

In B2B, a buyer is nearly always a group of people working together rather than an individual acting alone. Forrester’s 2021 B2B Buying Study revealed that over 60 percent of purchases have more than four people involved–versus just 47 percent in 2017–and they can include different buyer roles an...

Misalignment on roles and responsibilities in the B2B channels can be another source of ongoing tension. Without agreed-upon goals, definitions, and defined roles for each team, miscommunications can often result in dropped leads. Conversational AI is helping to bridge the gap between marketing a...