Defining Roles and Responsibilities

Misalignment on roles and responsibilities in the B2B channels can be another source of ongoing tension. Without agreed-upon goals, definitions, and defined roles for each team, miscommunications can often result in dropped leads. Conversational AI is helping to bridge the gap between marketing and sales teams by meeting both teams’ needs. AI Assistants can ensure marketing leads meet the agreed-upon criteria of being sales-ready through better traction in the pre-qualification stage.