Measurement and Creating a Feedback Loop

Marketing and sales teams question whether they’re doing a good job or if their AI Assistant is doing its job. Well, you have to inspect what you expect. To define what successful Conversational AI deployment looks like, organizations need to establish key metrics, such as average response time,  the number of sales accepted leads, deal velocity, and pipeline value. Once the metrics are defined, a feedback loop should be introduced to collect data and glean insights. These insights can be used to communicate outcomes with marketing and sales.