There are three phases to a growth company’s life: the start-up phase, during which it works out the kinks in the basic business; the rapid expansion phase, during which it moves into new markets; and the mature phase, also known as the saturation phase

The myth of radical change and overnight success is pervasive in our culture. Any quest for rapid growth contradicts every stabilizing force in our lives. Remember, the natural tendency of life is to find stability.