The McD Revolution - Deepstash

The McD Revolution

  • McDonald’s calls itself the “most successful small business in the world” because that’s exactly what it is.
  • The Business Format Franchise proves the franchisee with an entire system of doing business.
  • The true product of a business is the business itself.
  • Ray Kroc, the founder of the fast-food chain, understood that at McDonald’s, the hamburger wasn’t the product. McDonald’s was.
  • You need a systems-dependent business, not a people-dependent business.

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