Ideas from books, articles & podcasts.
created 27 ideas
Entrepreneurship: the mature kind.
by Michael E. Gerber
Fatal Assumption: If you understand the technical work of a business, then you understand a business that does technical work. This is simply NOT true.
A technician who tries to start a business will take the work he loves to do and turn it into a job.
We are all three people at the same time:
The owner and the business are one and the same thing. Without you, the business would not exist.
Infancy ends when the owner realizes that the business cannot continue to operate if you do it all yourself. At this point, you either close the doors or move on to adolescence.
Many small business owners get another technician to help.
But then they manage by abdication, rather than by delegation. The owner gets some of their time back as they give a new help more responsibility. But over time, the quality of the work begins to slip. Suddenly you ...
Every adolescent business reaches a point where it pushes beyond its owner’s Comfort Zone – the boundary within which he feels secure in his ability to control his environment, and outside of which he begins to lose that control.
When this happens, many technician-turned-business-owners “ge...
You have to prepare yourself and your business for growth. To educate yourself sufficiently so that, as your business grows, the businesses foundation and structure can carry the additional weight.
The key is to plan, envision, and articulate what you see in the future both for yourself and...
Has less to do with what’s done in ta business and more to do with how it’s done. The commodity isn’t what’s important – the way it’s delivered is.
It understands that without a clear picture of that customer, no business can succeed.
The business is the product.
The customer is...
The Franchise Prototype is the place where all assumptions are put to the test to see how well they work before becoming operational in the business.
It is the answer to the perpetual questions, “How do I give my customer what he wants while maintaining control of the business that’s giving...
Your business is not your life. They are separate things.
Pretend that the business you own – or want to own – is the prototype, or will be the prototype, for 5,000 more just like it. Perfect replicas.
Great businesses are not built by extraordinary people but by ordinary peo...
Building the prototype of your business is a continuous process:
The franchisor aims his innovative energies at the way in which his business does business.
The entire process by which the business does business ...
Innovation continually poses the question: What is standing in the way of my customers getting what he wants from my business?
Innovation is the mechanism through which your business identifies itself in the mind of your customer and establishes its individuality.
Your Business Development Program is the vehicle through which you can create your Franchise Prototype.
7 Step Process:
What would you like to be able to say about your life after it’s too late to do anything about it?
If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read?
Create an intentional life.
As with Mature...
When is your Prototype going to be completed? In two years? Three? Ten?
Where are you going to be in business? Locally? Regionally? Nationally? Internationally?
How are you going to be in business? Retail? Wholesale? A combination of the two?
What standards are you going to insi...
created 15 ideas
created 4 ideas
Stop working hard and start working effectively.
❤️ Brainstash Inc.