Dominion vs. Affiliation - Deepstash
Product Management Essentials

Learn more about entrepreneurship with this collection

Essential product management skills

How to work effectively with cross-functional teams

How to identify and prioritize customer needs

Product Management Essentials

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Dominion vs. Affiliation

Dominion is a vertical experience, above or below.

Affiliation is a horizontal one: Who's standing next to me? 

155

1.65K reads

MORE IDEAS ON THIS

Tactics vs. Strategy

Tactics are easy to understand because we can list them. You use a tactic or you don't.

Strategy is more amorphous. It's the umbrella over your tactics, the work the tactics seek to support.

If you tell your competition your tactics, they'll steal them and it will cost you. But if you...

180

1.54K reads

Things marketers know

Creative people can change the world.

You cannot change everyone.

Change is best made with intent.

Human beings tell themselves stories.

We can group people into stereotyped groups that often (not always) tell themselves similar stories.

168

2.3K reads

Direct Marketing vs. Brand Marketing

Direct marketing is action oriented. And it has to be measured.

Brand marketing is culturally oriented. And it can't be measured. 

152

1.65K reads

How to fix your funnel

Make sure the right people is attracted to it

Make sure the promise that brought them in aligns with where you hope they will go

Remove steps so that fewer decisions are required

Support those you're engaging with, reinforcing their dreams and ameliorating their fears as you go....

156

1.49K reads

Marketing in five steps

Invent a thing worth making, with a story worth telling, and a contribution worth talking about.

The second step is to design and build it in a way that a few people will particularly benefit from and care about.

Tell a story that matches the built-in narrative and dreams of that tiny...

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2.55K reads

Six things about status

Status is always relative.

Status is in the eyes of the beholder.

Status attended to is the status that matters.

Status has inertia

Status is learned

Shame is the status killer

156

1.7K reads

Good stories:

Connect us to our purpose and vision for our career or business.

Allow us to celebrate our strengths by remembering how we got from there to here.

Deepen our understanding of our unique value and what differentiates us in the marketplace.

Reinforce our core values

Help us ...

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CURATED FROM

CURATED BY

juanotalo

Hi all! 📚I'm Juan, a Learning Coach and founder of We Learn from 🇨🇴! I'm passionated about evidence based learning, marketing & systems. You can reach me at juan@welearn.com.co

Marketing 101 coming from the expert: Seth Godin

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