In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

Live Your Life With Full Capabilities.

"No matter who you are, life will present you similar opportunities where you can prove to be uncommon. There are people in all walks of life who relish those moments, and when I see them, I recognize them immediately because they are usually that person who's all by himself. It's the suit who's still at the office at midnight while everyone else is at the bar, or the badass who hits the gym directly after coming off a forty-eight-hour op. She's the wildland firefighter who instead of hitting her bedroll, sharpens her chainsaw after working a fire for twenty-four hours.

Recognise Uncommon Hustler Inside You.

“You are in danger of living a life so comfortable and soft, that you will die without ever realizing your true potential.”

Find The True Potential 

"From the time you take birth, you become eligible to die... You also become eligible to become a warrior. I hope you are ready! It's time to go to war!!"

" The Can't Hurt Me " Mentality.

"When you think that you are done, you're only 40% in to what your body's capable of doing. That's just the limits that we put on ourselves. The human body can withstand and accomplish a hell of a lot more than most of us think possible, and that it all begins and ends in the mind."

Accomplish A Hell Lot ! 

Think of your small accomplishments as kindling. When you want a bonfire, you don't start by lighting a big log. You collect some witch's hair—a small pile of hay or some dry, dead grass. You light that, and then add small sticks and bigger sticks before you feed your tree stump into the blaze. Because it's the small sparks, which start small fires, that eventually build enough heat to burn the whole fucking forest down."

"We all need small sparks

“Pain unlocks a secret doorway in the mind, one that leads to both peak performance, and beautiful silence.”

A Beautiful Pain !

The words of David Goggins resonate with me on a level that I cannot quite describe.

I understand what it is to watch people suffer and fail because they did not believe in themselves. I understand what it is to watch people waste their lives and fuck up time and time again. I will not walk that path.

New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

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New York Times Bestseller Over 2.5 million copies sold For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In this curse-word-free edition of Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.

David Goggins is an American ultramarathon runner, ultra-distance cyclist, triathlete, public speaker, and author. He is a retired United States Navy SEAL member who served in the Iraq War.

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