Social Currency and Brand Loyalty - Deepstash

Social Currency and Brand Loyalty

Brands with high social currency are also able to command premium prices.

Think about Apple. By building its social currency, the company doesn’t just lead smartphone sales by volume. It also commands a premium. Apple is able to charge some of the highest prices for its products, without any dip in its brand loyalty. The majority of Apple customers are loyal to the brand, and are always awaiting the company’s next release.

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