The Dimensions of Social Currency

Building social currency entails providing at least one of the following dimensions (or benefits) to your audience:

• Affiliation: Offering a sense of community among your customers
• Conversation: Engaging in the conversation around your brand
• Utility: Creating value for customers, while helping them become more socially relevant
• Advocacy: Developing strong brand loyalty, to the point where customers will recommend (and even defend) a brand
• Information: Giving valuable and shareable information
• Identity: Providing customers with their own identity in a group