The Dimensions of Social Currency - Deepstash

The Dimensions of Social Currency

Building social currency entails providing at least one of the following dimensions (or benefits) to your audience:

  • Affiliation: Offering a sense of community among your customers
  • Conversation: Engaging in the conversation around your brand
  • Utility: Creating value for customers, while helping them become more socially relevant
  • Advocacy: Developing strong brand loyalty, to the point where customers will recommend (and even defend) a brand
  • Information: Giving valuable and shareable information
  • Identity: Providing customers with their own identity in a group

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sheilaja

Product designer

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