Selling Concept

In-home demonstrations are one example of direct selling. 

Companies like Amway, Avon, and Mary Kay have built their entire businesses around direct selling. You need excellent sales skills as well as a gregarious, extroverted personality.

Your product or service has to be really great. Unless it's an untapped market, your product or service needs to be much better than your competitors.

It can't be a little bit better; it has to be a lot better. Consumers will always buy the trusted brand - unless there is ...

... like ‘protein’, ‘paleo’ and ‘organic’ are used in marketing as key selling points for many of today’s health products. Yet these words can also trick consumers into believing a product is healthier than it really is.

Inaccurate health messages can be dangerous as they ...