Health Buzzwords

... like ‘protein’, ‘paleo’ and ‘organic’ are used in marketing as key selling points for many of today’s health products. Yet these wordscan also trick consumers into believing a product is healthier than it really is.

Inaccurate health messages can be dangerous as they don’t help to educate consumers to make informed choices and are often in conflict with credible, accurate health information. 

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How health buzzwords trick consumers and create a 'health halo' effect

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How health buzzwords trick consumers and create a 'health halo' effect

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