Network effects: value grows as the square of the customers - Deepstash

Network effects: value grows as the square of the customers

Bob Metcalfe, coined Metcalfe’s Law: the value of a network is proportional to the square of the number of nodes in the network.

If a network of size 10 would have a value of 100, a network of a size 100 would have a value of 10,000. It’s not just 10 times more, it’s 100 times more, because of the square.

A network effect is when each additional user adds value to the existing user base. Your users themselves are creating some value for the existing users. Things that have zero marginal costs of reproduction very often tend to have network effects. Money and language are great examples.

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