A trademark is a symbol, phrase, or insignia that is recognizable and represents a product that legally separates it from other products.
A trademark is exclusively assigned to a company, meaning the company owns the trademark so that no others may use or copy it. A trademark is often associated with a company's brand. For example, the logo and brand name of "Coca Cola," is owned by the Coca-Cola Company (KO).
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There's an irresistible pressure to extend the equity of a brand.
At one time, a company is deeply focused on a single product that is highly profitable, but the next moment the same company is spread thin over many products and making a loss.
Technically, acronyms and initialisms are types of abbreviations. Not all abbreviations, though, are acronyms or initialisms—those terms refer to specific types of abbreviations formed from taking the first letters of words in a longer phrase or name.
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