Aim For The Ones That Are Doing It For Themselves
There were people who stood in line for six hours to buy an iPhone when they first came out, when you could have bought one off the shelf the next week. They didn't do it because the technology was so great; they did it for themselves. They did it because they wanted to be first. They did it because of what they believed about the world, and how they wanted everybody to see them.
People don't buy what you do; they buy why you do it and what you do simply proves what you believe.
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Simon Sinek has a simple but powerful model for inspirational leadership - starting with a golden circle and the question: "Why?"
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