Create The Sense Of Urgency

It prompts you to act quickly when making decisions. It also drives hard work.

Urgency is all about getting results quickly and efficiently, but it does not eliminate assessment.

• Your time is now. Stop acting like you have all the time in the world.
• If you keep waiting to get started, you’ll wake up one day and wonder where your life went.
• Manufacture urgency – urgency is not natural – it has to be created and recreated e.g. cut yo...

Is this time-sensitive? Is it something we want to get to the market as quickly as possible, or do we have the luxury of spending a lot of time here?

Urgency can have both top-down and bottom-up inputs. Product and launch strategies can dictate a problem’s urgency from the top dow...