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How to Cope With Intrusive Thoughts

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Urgency

Is this time-sensitive? Is it something we want to get to the market as quickly as possible, or do we have the luxury of spending a lot of time here?

Urgency can have both top-down and bottom-up inputs. Product and launch strategies can dictate a problem’s urgency from the top down. If your strategy demands a compelling solution in one core area, the urgency to build that solution will be higher.

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27 reads

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Stating The Problem

A well-crafted problem statement ensures the team shares an understanding of the core problem your customers are facing. But not every problem is equally important. Some problems need a straightforward solution, while others require more innovation.

The steps you take – and the amount ...

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104 reads

Three-Part Framework

Apply a simple three-part framework before you start exploring solutions. By accounting for these differences at the beginning of each project, you can align on how to approach the solution. It ensures you’re focusing on the right areas with the right resources, and it’s the lever that moves the ...

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44 reads

Tackling Problems

Tackling Problems

Aligning on three things before diving into a solution can help ensure teams spend the right amount of time and energy solving every problem.
Start every project with a problem statement that answers these questions:

  • What outcome does the customer want?
  • Why do they want i...

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182 reads

Ranking Innovation

Before we start a project, we usually consider potential innovation within the latter two categories – product strategy and execution.

  • At the product strategy level, does this project sit within a product area that requires an innovative solution?
  • At the execution level, does t...

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31 reads

Innovation

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market?

Understanding where a project sits within the product strategy should help steer the ranking. If the problem is dir...

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84 reads

Investment

Do we intend to spend a lot of time on this project and potentially enlist resources beyond our teams? Or is it something we want to solve rapidly at a low cost?

When ranking investment, ensure your team has a practical understanding of what it will take to complete a project. Pro...

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213 reads

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Innovation

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market?

Understanding where a project sits within the product strategy should help steer the ranking. If the problem is dir...

Revenge Bedtime Procrastination During A Crisis

During the work-from-home period, demands on our time have gotten higher. Parents have to manage Zoom school, scramble to pay the bills with a second job, or they simply allow their regular working hours at home to extend passed office hours.

On top of that, we're lonely. It is the...

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