Purpose only has value if you use it - Deepstash

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Purpose only has value if you use it

Purpose only has value if you use it

Every business loves the idea of purpose. However, a study showed that purpose is more nuanced.

Purpose only has value if you use it. A survey of 474 executives found that almost every executive thought purpose was important, but less than half said it was a driver in their strategic and operational decision-making. However, organisations that prioritised purpose saw ten per cent growth over three years.

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  • Make it doable. The value of purpose lies in actually using it. Purpose must be something you can understand and put to use at every moment.
  • Co-create it. You can't mandate purpose; everyone should own it. However, when purpose is actively used, it m...

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