Patterns of successful purpose-driven organisations - Deepstash

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Patterns of successful purpose-driven organisations

  • Make it doable. The value of purpose lies in actually using it. Purpose must be something you can understand and put to use at every moment.
  • Co-create it. You can't mandate purpose; everyone should own it. However, when purpose is actively used, it motivates, clarifies, and guides.
  • Make it central. Purpose must extend to the entire team. It should be present and central to daily decision making.

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Every business loves the idea of purpose. However, a study showed that purpose is more nuanced.

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