Learn more about communication with this collection
How to align stakeholders
Best practices in product management leadership
How to create value together
Playwright Kenn Adams created a neat framework - “the story spine” - for establishing structure:
Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
Fill it in and watch your story take shape
10
61 reads
MORE IDEAS ON THIS
Every great story is infused with novelty.
Novelty comes in many different forms:
Fresh, new perspectives. Surprising insights. Shock-and-awe moments. Unexpected twists.
The goal is to make your audience say: “Oh, wow!”
If you’re falling short, dig dee...
8
36 reads
Stories are meant to be shared.
The story “K-factor” - a viral marketing metric for growth - should be high.
This requires high shareability.
To enhance it: Keep it simple and make it easy to “take down” into shorter, alternative versions.
8
43 reads
A key to unlocking growth in your writing, startups, marketing, business, or career.
10
105 reads
“Make it simple, but significant.” - Don Draper
A good story may be complex, but a great story is always simple.
Try to elevator pitch the story to an uninformed party. Are they able to understand it? If not, you still have work to do.
When in doubt, simplify!
10
31 reads
The best storytellers always define a clear purpose prior to crafting their story.
What is the story trying to achieve? What does success look like with this story?
Commit to answering these key questions before doing anything else.
10
91 reads
Every great story begins with a well-defined audience.
Who is the audience? What do they consciously (or subconsciously) want from the story?
Be deliberate with this exercise.
Be honest with yourself. The audience may look different than you expect.
9
79 reads
“People have forgotten how to tell a story. Stories don’t have a middle or an end anymore. They usually have a beginning that never stops beginning.” – Steven Spielberg
Stories need structure.
Clear narrative arcs (like Pixar’s “hero’s journey”) work well.
9
62 reads
Emotion is what makes great stories stick with you.
Think about your favourite stories. How did they make you feel?
It’s a safe bet that they elicited a strong emotional response.
Learn from this. Weave emotion into the foundational fabric of every story.
9
48 reads
Disney is the greatest storytelling empire of all time.
Walt Disney was famous for his focus on suspending reality for his audiences - allowing them to experience his new reality while still being in their reality.
Take a lesson from the best. Suspend reality.
8
31 reads
Shared community is an insanely powerful force.
The best stories (and the best storytellers) foster community - they elicit a sense of shared purpose, shared membership in a group, or shared experience.
Stories that build communities last forever.
10
30 reads
Most great writers and storytellers agree on one thing: starting is the hardest part.
There is nothing more daunting than a blank page.
So start fast - get a draft down (and don’t worry about how bad it is).
Then slow down - write & rewrite as necessary.
8
31 reads
Storytelling expert Nancy Duarte coined the “what is vs. what could be” framework.
First, describe the reality (“what is”).
Next, describe the potential future (“what could be”).
This framework forces you to create contrasts to craft a captivating narrative.
9
37 reads
CURATED FROM
Inspiration is from Twitter. Found this Twitter thread on storytelling that I think every writer, storyteller or professional should know about. Happy Reading! Thank me later ☺️
“
Related collections
More like this
The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and it...
Once upon a time there was.... Every day, ... One day, ... Because of that, ... Because of that, ... Until finally, ...
The idea is to introduce a character or a group of character, describe their usual routine, present a twist that disrupts their daily lives, explain how they ove...
Explore the World’s
Best Ideas
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 ideas
Start
44 ideas
# Personal Growth
Take Your Ideas
Anywhere
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 ideas
Start
75 ideas
My Stashes
Join
2 Million Stashers
4.8
5,740 Reviews
App Store
4.7
72,690 Reviews
Google Play
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates