When communication technology makes a new thing (like responding on the go) possible, doing that thing can be a way for people to signal how dedicated they are as workers or family members—and, crucially, not doing that thing can suggest that they aren’t dedicated enough. Now when people feel they haven’t responded sufficiently quickly, they think they owe their correspondent an apology.
Example: When Blackberry phones became popular, people thought it was a kind of superpower to respond to texts and email messages on the go.
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