Welcome criticism - Deepstash
Ultimate Guide to Reducing Churn

Learn more about marketingandsales with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

Discover 62 similar ideas in

It takes just

9 mins to read

Welcome criticism

Companies often feel great if their communities continue to say nice things and buy their products, but if the community says anything negative, the company will retract their community efforts.

This is not good for a long-term relationship. However, if a company welcomes or celebrates criticism, it will cause stronger bonds to form with its community.

14

133 reads

MORE IDEAS ON THIS

Identify and recruit your thunderlizards

Most people are oblivious to communities forming around their product.

If you have a great product, you have to find self-appointed evangelists and ask them to help you. If you can't find them, you may not have a great product.

15

192 reads

Assign one person the task of building a community

Assign one person the task of building a community

A community needs an identifiable hero and inspiration from within the company.

Many employees would like to build a community, but one person needs to prioritise this task. Therefore, hire a person to be a community champion.

15

172 reads

Foster discourse

Discourse or verbal exchange should be encouraged. Any company that fosters community building should participate in exchanging ideas and opinions.

Your website should provide a community forum where customers and employees can engage with one another. This will help you to...

14

147 reads

Give people something concrete to chew on

Give people something concrete to chew on

Your product should be "customisable," "extensible," and "malleable." Consider Adobe Photoshop. Without the company's plug-in architecture, a community might not have developed quickly.

But giving them something to chew on means your engineers did not create the perfect product. This will e...

15

163 reads

Create something worth building a community around

Create something worth building a community around

If you create a great product, communities will inevitably form, with or without your help.

However, building a community around a mediocre product will be very difficult.

16

247 reads

Create an open system

Create an open system

There are two requirements of an open system.

  1. The Software Development Kit (SDK) is documentation and tools to supplement and tweak a product.
  2. The Application Programming Interfaces (APIs) is information on how to access the various functions o...

15

132 reads

CURATED FROM

CURATED BY

juhic

Engineer for manufacturing systems

Build a community around a great product

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates