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Swiss astronomer Fritz Zwicky was a prolific 20th-century scientist. He wrote over three hundred articles, ten books, held fifty patents, developed jets and rocket propulsion systems, and discovered dark matter. He found over a hundred supernovae, and coined the term "supernova". He received the Gold Medal of the Royal Astronomical Society in 1973 for his work in astronomy and also received the Medal for Freedom in 1949 for his innovation.
His secret sauce for his creativity, problem-solving and ideation is the Zwicky Box (or “morphological analysis”).
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MORE IDEAS ON THIS
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Zwicky stated that his method could increase the efficiency of our brains 100 times.
He believed that if we could "free ourselves from our pedestrian patterns of thought and learn to think morphologically, the future could be shaped by our images."
When it comes to s...
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The Zwicky box can be applied to everyday life, for example:
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You may want to create an online course or write an article but find it difficult to generate ideas.
If you feel stuck, the Zwicky box is a practical approach to creating many unique ideas by breaking the problem into categories, adding value to each category, and combining...
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