The man behind the Zwicky method

Swiss astronomer Fritz Zwicky was a prolific 20th-century scientist. He wrote over three hundred articles, ten books, held fifty patents, developed jets and rocket propulsion systems, and discovered dark matter. He found over a hundred supernovae, and coined the term "supernova". He received the Gold Medal of the Royal Astronomical Society in 1973 for his work in astronomy and also received the Medal for Freedom in 1949 for his innovation.

His secret sauce for his creativity, problem-solving and ideation is the Zwicky Box (or “morphological analysis”).