Using the Zwicky box in your everyday life

The Zwicky box can be applied to everyday life, for example:

• Creativity. You can use the Zwicky box from story planning to content creation.
• Innovation. You can use it for market innovation, business model creation, product development, and prototyping.
• Decision making. Use the Zwicky box to help with strategising, financial modelling, and daily decision making.
• Brainstorming in a team. Everyone on the team can contribute to creating and filling the Zwicky box.