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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
The dangers of relying on social proof
- Herd mentality can prevent us from practicing critical thinking and exploring new, innovative ideas.
- Even if an opinion is held by a large group of people, this does not necessarily make it correct.
- Following the crowd can lead people to make poor decisions that they would not have made without the encouragement obtained from social proof.
- In addition, social proof can cause you not only to act, but also to fail to act.
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How to wisely use social proof
- Be mindful of influencers. Successful influencers are incredibly persuasive. When you see a product or argument being advertised, be aware of the underlying mechanism of influence at play.
- Interrogate your own beliefs. It can feel easier and quicker ...
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Social proof
First coined by Robert Cialdini in 1984, social proof is also known as informational social influence. In his book Influence: Science and Practice, he discusses social proof as one of the influential psychological principles that persuade us to behave in certain ways.
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The power of positive endorsement
Positive public reviews and ratings persuade us that a company or their product is trustworthy. Endorsements from specialists such as doctors or dentists also encourage consumers to choose a recommended product rather than one with no professional testimonial, even if the products are otherwi...
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