How to wisely use social proof
- Be mindful of influencers. Successful influencers are incredibly persuasive. When you see a product or argument being advertised, be aware of the underlying mechanism of influence at play.
- Interrogate your own beliefs. It can feel easier and quicker to adopt the beliefs of others, rather than interrogating your own opinion on a subject.
- Know when a decision matters. Moral decisions, choices that will affect your income or career, or expensive purchasing dilemmas should be made with more than just reliance on social proof.
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