If there are bad actors within the notification ecosystem, Joshi highlighted the role smart contracts play in weeding them out, explaining:

“As per the current architecture of EPNS Smart contract, we have an on-chain verification feature that allows adequate verification procedure for channels to enhance the trust and reliability for specific channels. However, while malicious actors can be present in any platform, we acknowledge that quite well and our contracts include the feature to Block Channels as well. If a channel doesn’t behave adequately.