Investigating Indecision: Why We Can't Seem to Make Up Our Minds
The 2 systems of the brain that wok during decision making:
At times, these systems are at odds with each other, but research shows it's always best to trust an algorithm than your own gut.
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Mathematics dictates that you should take 37% of the time or options you have to simply look and after that, you should commit to the first option that is better than everything you’ve seen so far.
That’s the point at which you have the highest chance—in a display of mathematical symmetry, it’s a 37% chance—of making the best choice.
There are a few biases they don't address:
Snap judgments are most accurate if these things are present: experience and expertise. In other words, we must train our intuition.
This works best if you're a novice, as an expert generally won’t need to delay a decision.
Take into considerations these things:
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The freedom of choice is generally perceived to be good, but studies show that too much choice can be a hindrance and can impede the decision.
On the contrary, having fewer choices has shown ...
... or Maximization, is a behavioral trait that makes us look for all possible options before we decide so that we don't miss out on the best option and regret later, after making the decision.
We take into consideration all available options to minimize our frustration and stress.
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Also known as Fear of Better Options (F.O.B.O.), is the relentless researching of all possible options for fear that you’ll miss out on the “best” one.
Though maximizers tend to make b...
We surround ourselves with it: We tend to like people who think like us; if we agree with someone's beliefs, we're more likely to be friends with them.
This makes sense, but it means ...
It's a thinking mistake and it occurs when we confuse selection factors with results.
Professional swimmers don't have perfect bodies because they train extensively. Rather, they are good swimmers because of their physiques.
It plays on this tendency of ours to emphasize loss over gain.
The term sunk cost refers to any cost that has been paid already and cannot be recovered. The reason we can't ignore the cost, even though it's already been paid, is that we're wired to feel loss far more strongly than gain.
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