Investigating Indecision: Why We Can't Seem to Make Up Our Minds
SIMILAR ARTICLES & IDEAS:
To make good decisions, we generally need to do the following:
“The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist—alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So… a greater variety of choices actually makes us feel worse.”
Also known as Fear of Better Options (F.O.B.O.), is the relentless researching of all possible options for fear that you’ll miss out on the “best” one.
Though maximizers tend to make b...
We surround ourselves with it: We tend to like people who think like us; if we agree with someone's beliefs, we're more likely to be friends with them.
This makes sense, but it means ...
It's a thinking mistake and it occurs when we confuse selection factors with results.
Professional swimmers don't have perfect bodies because they train extensively. Rather, they are good swimmers because of their physiques.
It plays on this tendency of ours to emphasize loss over gain.
The term sunk cost refers to any cost that has been paid already and cannot be recovered. The reason we can't ignore the cost, even though it's already been paid, is that we're wired to feel loss far more strongly than gain.