As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:

• What experience does this text create...

Poor sleeping swells concentrations of a hormone that makes you feel hungry while suppressing a companion hormone that otherwise signals food satisfaction. Despite being full, you will still want to eat more. 

And if you try to diet but don’t get enough sleep while doing so, it is fut...

It shows effort and deep expression. It reveals the handwriting of love which cannot be replicated. Its raw emotion which took time and careful thought. Every detail was made with care. The paper, pen, spacing, handwriting, length. All of it is p...