Switch places with the reader
As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:
- What experience does this text create in the reader?
- What questions can readers have?
- Am I making the reader go to great lengths to understand what I mean?
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Mindfulness
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