Leaning on metrics can be dangerous

Many C-suite executives, supervisors, and managers are fixated on metrics to evaluate overall company performance and effectiveness. Employees are reminded that "What gets measured gets done."

Yet, there is another truth that is equally true. Jerry Muller, author of The Tyranny of Metrics: “Not everything that is important is measurable, and much that is measurable is unimportant.” 

While metrics can help us stay focused on goals, they can also be dangerous.