Metrics can't give us a complete picture

It's tempting to only rely on metrics that are easy to measure, but they often give us only half the story.

An obsession with performance indicators can make organizations rigid, shortsighted, and dismissive of innovation.

Data around reputation, loyalty, trust, satisfaction and more are also not easy to capture and may be misleading. For example, consider an employee who performs well in front of a demanding client but gets a lower feedback rating.