Sales is in a strategic spotlight - Deepstash
Sales is in a strategic spotlight

Sales is in a strategic spotlight

Sales face unprecedented challenges for organisations and salespeople. 

  • One reason is the massive increase in competition. The average company today has twice as many competitors as five years ago.
  • The other reason is that relying on innovation to beat competition has a diminishing window of opportunity. In previous years, innovation could give you a year or two advantage. Now, you’re lucky if you have a few months at most.

That is why many leading companies focus on organic growth by using sales and marketing. However, the trick is how to pull it off successfully.

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danwe

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A useful book to figure out a framework for the sales process.

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