The Einteilung Effect: An idea you already have in min, or your simple initial thought, prevents a better idea of solution from being found.”
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Cultivating a growth mindset and embracing challenges
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If you often find yourself participating in small talk about topics you have no interest in or have already discussed to exhaustion, the solution may be asking people unexpected, thought-provoking questions that can’t be answered with a simple yes or no.
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As we make mistakes, we eliminate certain ways of reaching our goal. Mistakes encourage finding a new solution.
If your initial idea did not work, you are more likely to take a different stand and think of ideas you wouldn’t have thought if that didn’t happen.
At the MOFU stage, the number of people interacting with your content grows smaller but they are much more willing to interact if you encourage them to. Here, your goal is to accompany the prospect from an initial idea to
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