Since Spain started exporting oranges and other citrus fruit at the turn of the 20th century, it has developed a robust infrastructure producing fruit stickers, paper wrappers, and custom-printed fruit crates.
These little gems of graphic design are now the subject of a new exhibition in Madrid. Featuring more than 300 Spanish brands, the aptly named Frutas de Diseño (Design Fruits) shines a light on the colorful history of fruit branding in Spain from the 1950s onward and the wild variety of graphics that have been used to market fruits there and abroad.
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