Noteworthy Designs

brands would hire artists to draw elaborate illustrations on the protective wrappers and sometimes even sign them. (After oranges were coated in wax to reduce spoiling, he says paper wrappers became all about the marketing.) To this day, some “Soculente” oranges come in a striking paper wrapper that portrays a slender hand complete with red nail polish and a sparkling ring holding half an orange over a juicer.