The use of branding on Spanish produce dates back to the country’s golden age of citrus exporting in the 1920s and 1930s. “They realized if they exported oranges with a name, they would sell more,” says Leandro Lattes, the creative director of Spanish design studio El Vivero, which curated the ex...

brands would hire artists to draw elaborate illustrations on the protective wrappers and sometimes even sign them. (After oranges were coated in wax to reduce spoiling, he says paper wrappers became all about the marketing.) To this day, some “Soculente” oranges come in a striking pa...

Over the past few years, some companies have been experimenting with lasers, etching numbers, and brand names on the skin on the actual fruit. While in its early days, the practice might gain steam in countries like France, which banned disposable plastic packaging and produce stickers across 30 ...