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Richard Dawkins introduced the term meme in his classic The Selfish Gene, defining it as a unit of information that spreads via imitation. He noted that memes evolve via natural selection just as in evolution.

The internet has always been a fertile grou...

• There is an explosion of valuable digital data generated by consumers as we live our daily lives.
• Advances in technology such as AI, Machine Learning and Cloud Computing provide numerous ways to leverage the data.
• Apart from having Big Data, companies need to have an analytic...

Always going around armed with a (DSLR) camera, this person takes their social media duties a bit too seriously. Indulge them and you’ll see yourself featured on the company’s social pages in the best lighting, holding a sparkly drink strategically, in a very flattering pose. Rub them the wrong w...