Tapping into the right level of abstraction
The best products map to how customers think about their workflow. They choose the right atomic concepts around which the entire product is built. They align with how customers think of their workflow and crystalise how they ought to. Great atomic concepts are refined and built upon in more complex compounds.
When similar companies have slightly different atomic concepts, they become meaningfully distinct.
A company can rarely change its core atomic concepts. Startups thrive because they can find asymmetric angles on incumbents.
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