Learn more about marketingandsales with this collection
How to align stakeholders
Best practices in product management leadership
How to create value together
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128 reads
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121 reads
Zippers are a specialty item that is not marketed directly to consumers yet make up an integral part of the piece of clothing, bags, luggage, or similar items.
While the zipper industry is relatively obscure, it is also large, with annual sales in between $7 and 13 billion (U.S.), with a CA...
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170 reads
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Rarely does a company sustain its global industry leadership for more than a few decades, and most that do so are very well-known global brands.
Organizational longevity relates to how well a firm succeeds across different markets over time, irrespective of its original objectives and found...
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260 reads
YKK stands for the Japanese zipper manufacturer Yoshida Kogyo Kabushikikaisha, which roughly translates to Yoshida Company Limited. YKK, founded in 1934, manufactures and produces approximately 10 billion zippers a year.
It has impressively, and quietly, remained the market leader ...
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207 reads
Adopting new cultural customs, norms, and traditions means acquiring new cultural knowledge and experiences, and learning and using new languages.
Focusing on local even manifests itself in different operations within one country. YKK successfully integrated its traditional Japanese values ...
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121 reads
YKK goes to great lengths to connect with stakeholders on a local, community, and global level.
A key part of stakeholder engagement is giving back to the community and operating in a sustainable fashion.
By virtue of its corporate values, YKK is further ahead than most in integrating...
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133 reads
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