There are essentially only 3 ways by which to increase an idea value:

1. Monetize the attention: via ads, gated communities, or subscriptions, turning people’s eyeballs into money makes sense.
2. Reputational Gains: Is fickle but real. Consistently using idea leverage allows the thinker to accrue residual reputational power.
3. Gain Power: Raise capital or organize people to invest in an idea.