Good leaders have to set up a clear directions for their team and enable them to get the job done. The Alignment has to do with setting clear goals and objectives.But the Autonomy axis can be looked at in different ways. John Cutler, product manager extraordinaire, points at 3 dimensions:<ol><li>Diversity, dissent, openness to change</li><li>Empowerment</li><li>Creativity </li></ol>Looked at these he classifies the companies into 12 (sometimes overlapping) batches.

Alignment vs Autonomy

A company with a clear direction can be:<ul><li>Resilient - High diversity, dissent, openness to change: "Our company is like a well-oiled machine; we're all on the same page and we value different ideas making us stronger and better prepared."</li><li>Collaborative - High empowerment: "We're all working towards the same goals, and everyone has the freedom to contribute and make a difference."</li><li>Visionary - High creativity: "Our organisation not only has a clear direction, but it also encourages us to think outside the box and push boundaries - we're always striving to innovate and lead the wave"</li></ul>

High Alignment, High Autonomy

<ul><li>Conformist - Low diversity, dissent, openness to change: "We're all expected to follow the same rules and procedures, but that sometimes stifles new ideas and prevents us from adapting quickly to new challenges."</li><li>Authoritarian - Low empowerment: "We have a strong sense of direction, but it's top-down and there's little room for individual input or autonomy, making it feel more like a dictatorship than a team."</li><li>Rigid - Low creativity: “Our organization is laser-focused on its goals, but that focus can sometimes come at the expense of creativity and innovation.”</li></ul>

High Alignment, Low Autonomy

Fragmented - Low diversity, dissent, openness to change: "Our workplace feels disjointed, with no clear direction & a lack of diverse ideas, making it difficult for us to grow and adapt as a team."Disconnected - Low empowerment: "We're often left feeling uncertain about our goals and direction & without the power to make meaningful contributions, it's hard to feel engaged or connected to our work."Stagnant - Low creativity: "Our organization seems to be stuck in a rut, lacking both a clear sense of direction & the creative spark needed to innovate and thrive in todav's competitive landscape."

Low Alignment, Low Autonomy

<ul><li>Pluralistic - High diversity, dissent, openness to change: "We may not always have a unified direction, but the diverse perspectives and open dialogue make our organization an exciting and dynamic place to work."</li><li>Decentralized - High empowerment: "While we might lack a clear, overarching strategy, the autonomy and decision-making authority given to each team make our organization feel more like a network of empowered entrepreneurs."</li><li>Exploratory - High creativity: "We may not always have a well-defined path, but we're constantly experimenting, learning &pushing the boundaries of what's possible<warningtag>."</warningtag></li></ul>

Low Alignment, High Autonomy

Categorize companies based on their autonomy relative to alignment. 

communication

Communication

business

Business

leadershipandmanagement

Leadership & Management

12 Company Types

John Morley (1838 - 1923) was a famous English statesman and biographer. He structured the value of knowledge into a pyramid:<ol><li>We “know best” what is “divined by native instinct"</li><li>This is followed by real-life experiences</li><li>There is quite some value from insight gained by "reflecting" on books </li><li>The lowest tier of knowledge: things read directly in books.</li></ol>

Hierarchy of Knowledge

Wisdom in the value of knowledge from a 150 yrs ago. 

education

Learning & Education

Morley’s Hierarchy of Knowledge

The British coronation is fabulously ancient, as historian Tom Holland puts it. The tradition can be traced back thousands of years as a fusion of:<ul><li>pagan tradition: Arthur being guided by Merlin, represented by bishops</li><li>old roman imperial tradition of using a diadem as a symbol of political dominion</li><li>ancient Jewish ritual of anointment with holy oil through which the Holy Spirit flows into the rules</li></ul>The British coronation is probably the longest surviving ritual right now and it serves as a window into the past.

The Coronation - a fabulously ancient tradition

Edgar, the grand-son of Æthelstan (which is considered the first British king) was the first to be crowned. It happened in 973 AD, 4 years after becoming king as a way to symbolise the unity of the newly created nation:<ul><li>The coronation happened in Bath, where the Roman ruins connected Edgar to the late Roman emperors.</li><li>The title he used was Emperator, again as linkage to the Roman era</li><li>Instead of being lifted on a shield by warriors the procession is led by a bishop</li></ul>

The first coronation

Although we commonly refer to the coronation as one big event there are actually 2:<ul><li>The actual coronation, meaning the placement of the crown on the head of the king. This symbolises political and military power, similar to the anticent roman title</li><li>The anointment, using holy oil. This private ceremony symbolises spiritual authority as the Holy Spirit is said to flow into the ruler.</li></ul>

One event, 2 rituals

The crown was not a tradition in the old Saxony. It is believed to come from the old Roman emperors, from the 3rd century onwards, who used a diadem as a Sun inspired symbol. For hundreds of years, during the Republic and even early Empire, romans had a disdain for kings. But the crown was immortalised as a ritual through coins and paintings.

The symbol of the crown

Pepin, the Frankish unifier, who established the Carolingian dynasty, used holy oil to legitimise his rule by connecting himself to old Jewish kings like Solomon and David. His better known successor, Charlemagne, famously had the pope place the crown on his head, thus crating a connection to the Roman empire.Considering the ties with the continent, it is very probable this inspired old Saxon kings. And the tradition was obviously continued after the conquest of England by William the Conqueror, king of Normandy, in 1066.

The Frankish precedent

Putting the British coronation in context, as Charles becomes the new king of England. 

The roots of the coronation ritual are fabulously ancient: certain elements of the ceremony are vestiges from the later Roman Empire, others have their origins in the Old Testament and ancient Egypt. The liturgy used can be traced back to the 10th century, and the very idea of kings taking part in rituals comes from Charlemagne. In light of the first British coronation in more than half a century taking place this weekend, Tom and Dominic explore the historical and sacral roots of the coronation ritual.*The Rest Is History Live Tour 2023*:Tom and Dominic are going on an international tour in 2023 and performing in Dublin, Washington D.C. and New York! Buy your tickets here: restishistorypod.comTwitter: @TheRestHistory @holland_tom @dcsandbrook Hosted on Acast. See acast.com/privacy for more information.

history

History

The Deep History of British Coronations

We live in an age of unprecedented anxiety (uncertainty, information overload, social comparison etc). Historically, religion used to ground people by giving them a set of rules and making them part of a divine plan.Allan Watts observes the fading of Christianity in the West, but instead of defending a return to orthodoxy, he offers an alternative. An eastern perspective, mainly Taoist, focused on embracing insecurity and living in the present.

What’s the wisdom of insecurity?

Believing in a God may have lots of benefits. Atheists may be more neurotic compared to theists. But this, Watts believes, is not an argument for God. Because the lack or neuroticism does not prove the God hypothesis. Another way to look at it is to say that “If ignorance is bliss, it would be stupid to chase wisdom”. The solution is not abandoning knowledge but looking at it from a different perspective. One that is in line with science, which also may reveal some of our intuition about God.

The Benefits Of Belief Are Not An Argument For God

The problem with Christianity is that it turned into dogma: focusing on symbols and idols. The ultimate reality is acknowledging that truth lies beyond words. Imaging God as an old man sitting on the throne is nothing but silly, however we tend to personify deities and make rituals around them.But true salvation can not happen unless God or Jesus are being absolved of their humanity. Dogma is in opposition to the realisation there is something undefinable, an eternal unstoppable flow.

Dogma is not a good representation of reality

Religion aims to secure our future after death. Science aims to secure it before death.

Fought in the real of facts, religion is loosing the fight against science. This widening gap leads people to look for instant gratification from addictive behaviours like drugs and alcohol to make up for the lack of purpose or meaning in life.We are all chasing pleasure in all sorts of ways. But the chase for pleasure leaves us more stressed as the chase is never completed. We are never satisfied.

Consumerism Is Just a Dangling Carrot

Unlike animals who live in the present, we poses brains who can memorise and make predictions. Our ability to be conscious of our self on a timeline took as at the top of the food chain. It also made us miserable. Because our fixation on the past or our obsession for the future takes us away from the present. Which is really the only true part of our existence.

Time and Consciousness

Consciousness seems to be nature’s way to self-flagellate.

Watts was deeply influenced by Taoism and Zen. The attributes of reality for him are represented by:<ol><li>Non-dualism: There is no fundamental separation between the self and the universe. They are interconnected and represent different aspects of the same reality.</li><li>Impermanence: Everything in the universe is constantly changing. Clinging to security is the source of suffering.</li></ol>Ultimately, he believed that individuals should follow the flow of nature and that trying to control or manipulate the world around us can lead to suffering.

The metaphysics of Alan Watts

We are obsessed with rationality. We label things, we define, we catalogue. However by doing this we are trying to contain a reality which in reality is interconnected and always in flux.Our obsession to analyse is like trying to save the river in a bottle. A word is a very low resolution interpretation of reality. Where does the river start and where does it end? The river now is ultimately different than one a second ago.

Rationality is deceiving us

Our scientific rational mind gives us the impression everything can be labelled. And that with enough understanding we keep things under control. But the universe is infinite in size and complexity. And we are part of that vastness. There is no ultimate categorisation. There is no control. We are not a smart mind trapped in a dumb body. We are one thing and peace can only come by valuing our intuition and instincts the same as rationality.

Rationality = Suffering

<ul><li>The true reality is free of ideas and prejudices. Thus it can not be described, only experienced.</li><li>Truth can be found just by removing the concepts we trapped ourselves in. </li><li>You are not an ego having an experience. There is only pure experience!</li></ul>

True Reality

It’s not just that we are trying to find security in an ever-changing universe. Is that to achieve it means we separate ourselves from the world. It’s trying to hold our breath to preserve it forever. We have to understand there is no security. No permanence. But to truly understand means we have to accept we are insecurity.

Embracing Uncertainty 

Say you listen to the song, while suddenly being asked the question above. How would you answer it?If you stop and think, anything you will tell me about you would be about your past you. But who are you now?In reality the you who was listening was just the sensation of vibration or a certain emotion. It was never someone observing himself experiencing them.This question is fundamental in Zen, where the answer can be a judgement on how enlightened a person is.

Who Are You?

The mystery of life is not a problem to be solved but a reality to be experienced.

Alan Watts at his best, making a strong case for Taoism as antidote to meaning gap created by Christianity.

'A revelatory classic' Maria Popova 'A spiritual polymath, the first and possibly greatest' Deepak Chopra What we have forgotten is that thoughts and words are conventions, and that it is fatal to take conventions too seriously Too often we fall into the trap of anticipating the future while lamenting the past and in the midst of this negative loop we forget how to live in the now. In this iconic and prescient text, pioneering Zen scholar Alan Watts shows us how, in an age of unprecedented anxiety, we must embrace the present in order to live a fulfilling life.

religionandspirituality

Religion & Spirituality

mindfulness

Mindfulness

books

Books

meditation

Meditation

Wisdom Of Insecurity

Google researchers looked at how we buy things online. The model they came up starts with Exposure and ends with Purchase. In between it's a messy middle: a space of abundant information & unlimited choice that shoppers have learned to manage using a range of cognitive shortcuts. The space is made of:<ul><li>Exploration</li><li>Evaluation</li></ul>Consumers explore their options & consideration sets, then – either sequentially or simultaneously – they evaluate the options & narrow down their choices. After the purchase, the experience of the product can contribute back to exposure through review or social media posts.

The Messy Middle of the Purchasing Journey

As people explore and evaluate in the messy middle, cognitive biases shape their behavior. The most important:<ol><li>Category heuristics: Short descriptions of key product specifications can simplify purchase decisions</li><li>Power of now: The longer you have to wait for a product, the weaker the value prop</li><li>Social proof: Reviews from others can be very persuasive</li><li>Scarcity bias: As the availability of a product decreases, the more desirable it becomes</li><li>Authority bias: Being swayed by an expert or trusted source.</li><li>Power of free: A free gift with a purchase, even if unrelated, can be a powerful motivator</li></ol>

6 biases that influence purchase decisions

How consumers buy things in the Internet age. A new behaviour model from Google researchers. 

Google's Official Digital Marketing Publication. Discover in-depth research on the buyer decision-making process and purchase behavior.

Discover the world of business and economics.

economics

Economics

fashion

Fashion & Beauty

marketingandsales

Marketing & Sales

product

Product & Design

artificialintelligence

Artificial Intelligence

The purchase journey: How people decide what to buy lies in the ‘messy middle’

In 2004 an academic paper, broke down game design into 3 sections:<ol><li>Mechanics: the workings of the game, the rules, the systems, progression, music, artwork etc..</li><li>Dynamics: how the player acts in response of those mechanics</li><li>Aesthetics: how the player feels by doing the actions</li></ol>ex: Doom mechanic of ammo drops on killing enemies made the player push forward, which made them feel like Rambo.

MDA: A Formal Approach to Game Design

Product people steal mechanics all the time. But the good ones:<ul><li>understand the dynamics & aesthetics the mechanics create</li><li>have a well defined artistic direction: "I want my players to feel scared"</li><li>adapt "stollen" mechanics to the desired aesthetic</li></ul>ex: Alien Isolation, a survival horror game, implemented saving with automatic check-points. But they noticed that players were rushing to a checkpoint, and reloading if caught. They wanted players to feel fear so they changed it to an unpredictable & slow event (using phones). This raised the stakes and made players act with causion.

Stealing game mechanics the right way

Refers to the feelings you want the players of the game to get playing it. This is something that should be decided from the start:<ul><li>"I want my players to feel calm, relaxation and peace"</li><li>"We want our players to feel like a badass"</li><li>"We want you to feel like a God emperor"</li></ul>Whatever the choice, be aware some people will feel the opposite:<ul><li>a survival game may give thrills to some people, or make others feel anxiety</li><li>some may enjoy a calm relaxing game, others will find it boring</li></ul>

Deciding on a Aesthetic Vision

A methodology to explain game design. Found it really useful for all product work. 

GMTK is powered by Patreon - https://www.patreon.com/GameMakersToolkit When it comes to mechanics, a great source of inspiration is other video games. But how do you make sure those features will gel will the game you're actually making? === Before you watch === Content warning: Combat, Blood, Fear === Sources and Resources === - Sources [1] Game Design Deep Dive: The save system of Alien: Isolation | Game Developer https://www.gamedeveloper.com/design/game-design-deep-dive-the-save-system-of-i-alien-isolation-i- [2] MDA: A Formal Approach To Game Design And Game Research | Research Gate https://www.researchgate.net/publication/228884866_MDA_A_Formal_Approach_to_Game_Design_and_Game_Research [3] Dreams And Journeys: An Interview With Jenova Chen | CGMagazine https://www.cgmagonline.com/interviews/journeys-interview-with-jenova-chen/ [4] The Design of Subnautica | GDC on YouTube https://www.youtube.com/watch?v=7R-x9NSBS2Y [5] Making of Resident Evil Village - The Internal Struggle | Resident Evil on YouTube https://www.youtube.com/watch?v=EIS-TW1XeNg [6] FTL Questions Answered | FTL Fandom https://ftl.fandom.com/wiki/User_blog:JAlbor/FTL_Questions_Answered [7] Dead Space 2: Jason Graves interview | The Telegraph https://www.telegraph.co.uk/technology/video-games/8264378/Dead-Space-2-Jason-Graves-interview.html [8] Blank Canvas Designing A New Era of Emotional Storytelling Through Games | Games for Change on YouTube https://www.youtube.com/watch?app=desktop&v=n_RKKuKvAvA [9] Embracing Push Forward Combat in DOOM | GDC https://www.youtube.com/watch?v=2KQNpQD8Ayo [10] Game Design Deep Dive: Rocket jumping in Rocket League | Game Developer https://www.gamedeveloper.com/design/game-design-deep-dive-rocket-jumping-in-i-rocket-league-i- [11] Checkpoint Design | Yacht Club Blog https://www.yachtclubgames.com/blog/check-point-design === Chapters === 00:00 - Intro 01:33 - What is MDA? 03:37 - Analysing with MDA 05:04 - Fitting Your Vision 08:28 - Other Considerations 10:58 - Conclusion 12:26 - Patreon Credits === Games Shown === Alien Isolation (2014) Far Cry Primal (2016) Call Of Duty: Infinite Warfare (2016) Bioshock Infinite (2013) Dark Souls (2011) Blasphemous (2019) Hollow Knight (2017) Nioh (2017) Super Mario Maker 2 (2019) DOOM (2016) Shadow Warrior 2 (2016) Far Cry 4 (2014) Titanfall 2 (2016) Psychonauts 2 (2021) Watch Dogs 2 (2016) Signalis (2022) Metro Exodus (2019) Resident Evil 2 (2019) The Last Of Us Part II (2020) Silent Hill 2 (2001) Cyberpunk 2077 (2020) The Legend Of Zelda: Breath Of The Wild (2017) Far Cry 3 (2012) God Of War (2018) Opus Magnum (2017) Splinter Cell: Chaos Theory (2005) Until Dawn (2015) Elden Ring (2022) The Witness (2016) Among Us (2018) Overcooked! 2 (2018) Persona 5 (2016) Flower (2009) Assassin's Creed: Origins (2017) SOMA (2015) The Medium (2021) Little Nightmares II (2021) Subnautica (2018) Resident Evil Village (2021) Batman: Arkham Knight (2015) Hitman 3 (2021) Civilization V (2010) FTL: Faster Than Light (2012) Florence (2018) Trombone Champ (2022) Cuphead (2017) Splatoon 2 (2017) Alba: A Wildlife Adventure (2020) Dead Space (2008) Journey (2012) Dreams (2020) Fortnite (2017) Platformer Toolkit (2022) Inside (2016) Super Meat Boy (2010) The Callisto Protocol (2022) The Elder Scrolls V: Skyrim (2011) Rocket League (2015) Tomb Raider (2013) Okami (2006) Neon White (2022) Pizza Tower (2023) XCOM 2 (2016) Spelunky (2012) Hi-Fi Rush (2023) DOOM Eternal (2020) Shovel Knight (2014) === Credits === Music provided by Epidemic Sound - https://www.epidemicsound.com/referral/vtdu5y (Referral Link) Music by Lee Rosevere - https://leerosevere.bandcamp.com Music from DOOM OST, by Mick Gordon How To MASTER Air Roll Control In Rocket League | Thanovic https://www.youtube.com/watch?v=0_x2UQqQ2mY Rambo: First Blood Part II © Tri-Star Pictures === Subtitles === Contribute translated subtitles - https://amara.org/videos/q564TTJbh8w1/

The Power of MDA

When prioritising becomes hard, it is usually a strategy problem:<ul><li>Should I prioritize building a new feature or optimizing an existing flow?</li><li>Should I prioritize closing more deals or extending existing contracts?</li><li>Should I prioritize building this tool in-house or license a third party service for now?</li></ul>Difficulty prioritizing is often a strategy issue, not an execution issue. It is impossible to make rigorous prioritization decisions when the guidance on how to do so is missing, unclear or disconnected from what you are trying to do.Fixing the issue = fixing the strategy.

How to spot a Product Strategy problem?

"Strategy" should not be an amorphous, all-encompassing concept. Instead, we should think about it in distinct terms:<ol><li>Company Mission - The world your company sees & the change it wants to bring to that world</li><li>Company Strategy - The logical plan you have to bring your company’s mission into being</li><li>Product Strategy - The logical plan for how the product will drive its part of the company strategy</li><li>Product Roadmap - The sequence of features that implement the Product Strategy</li><li>Product Goals - The quarterly & day-to-day outcomes of the Product Roadmap that measure progress against the Product Strategy</li></ol>

Product Strategy Stack

The Product Strategy Stack is a system we can use for both planning and execution:Tops Down: Teams can work from the top of the stack down to 1) define the stack, 2) work at a progressively finer level to plan product execution, and 3) align the company to that execution plan.Bottoms-Up: In addition, teams can work bottoms-up to 1) communicate the status of execution and 2) track how well the product team's work is driving company-level objectives.

Tops Down = Definition, Bottoms Up = Evaluation

2 products that kinda have the same functionality. But very different:Different Missions: Slack is for work and Discord is for play. One about productive communication another about connectionDifferent Company Strategies: Slack's strategy focuses on improving workplace productivity while Discord focuses on building communities, with a focus on gaming.But, once we get into the product, things begin to look more similar. The user experience for both products is surprisingly alike. However even when both apps have a similar functionality, the reasoning is different. And subtle differences matter.

Slack vs. Discord: A Case Study

Many companies believe that teams should set goals first, then define the roadmap to meet those goals:As a company, we know what we want to accomplish and we'll empower our teams to figure out how to do it. This rarely works in practice. In the absence of any roadmap, teams are lost. This "goals first" approach incentivizes teams to do whatever it takes to achieve short-term goals, often at the expense of a focused features, UX etc.Instead, goals should flow from a product roadmap that has been designed to deliver value to users. Instead of "seeing what sticks" to customer-centric.

Roadmap before Goals

Some of the ideas about product and roadmapping from an the product lead at Meta, Tinder or Tripadvisor. 

In this new Reforge essay, Zainab Ghadiyali (ex-Airbnb and Facebook) and I describe "The Product Strategy Stack", a tool you can use to define clear strategy and assess your progress.

strategy

Strategy

humanresources

Human Resources

The Product Strategy Stack

In a company with 100 employees, 10 will produce half the work.This is Price’s Law: 50% of the work is produced by the square root of the total employee base.

Prince's Law

Maybe that's why layoffs rarely impact productivity at large companies. 

Productivity is not linear

In a gamified system, maps serve important functions:<ol><li>Orientation: Provide users with a visual representation of the game environment.</li><li>Navigation: Helps players navigate the app or game.</li><li>Goal Setting: Maps can be used to set goals & objectives for players. Like visiting all the locations on a map or completing challenges in specific areas.</li><li>Progression: Can be used to track a player's progress through a game & provide a visual representation of their journey.</li><li>Storytelling: Maps can be used to tell a story, convey information about the game world, and provide context for the player's actions.</li></ol>

The role of maps

A good map has to map the environment in the mind of the user, not to faithfully represent the terrain. The map is not the territory.When the map does not match the territory (or the environment), users get lost. They usually quit the game.

Cognitive Maps (CM)

In games maps can be made of:Path - a route that players can follow. In 3D games it can literally be a road. Landmark - usually fixed, recognisable elements that act as reference points helping players orienting themselves. District -  used to divide a large game world into smaller, more manageable regions. Edge - they have to separate or break the world continuity. Gates, Walls etc. They can mark the end of the world or be used to transition to new areas.Node - a hub that can be used to access multiple locations. A plaza, intersection etc. Usually placed between districts.

Deconstruct cognitive maps

Maps are important in designing any game. This resource helped me understand how to think about designing them.

In this 2021 GDC talk, thatgamecompany’s Nicolas Oueijan leverages cognitive science, anthropological, and urbanism research to explore what it means to get lost in a game map and how spaces can be designed to prevent this from happening. Head to GDC Vault (http://www.gdcvault.com) for the latest video-on-demand sessions from GDC 2022—with several GDC videos available to watch for free! Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on Twitter: https://twitter.com/Official_GDC GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.

videos

Videos

Stop Getting Lost: Make Cognitive Maps, Not Levels

Democracy could be seen as a rational method to elect our leaders. However, a more cynical Girardian interpretation could be that:Elections are a ritual through which we come together to express our frustration towards the current administration. A cathartic symbolic sacrifice of old leaders, similar in spirit to the tribal sacrifices of our past.ex: In the 2020, one could say Trump lost the election more than Biden won them.

Democracy as a cathartic ritual

This idea seemed interesting enough to save it. Not sure if true. 

Starting from lecture IV, we will move away from psychology and into Girard’s history, beginning with the very first human societies. In times of internal turmoil, these early societies would converge on an innocent victim, attribute to him all the blame, murder this scapegoat in a brutal killing, and achieve peace through violent catharsis. These founding murders gave rise to institutions, cultures, and even gods themselves. Far are we from the comfort of social contracts. Girard’s unsettling conclusion is that peace is built on the corpses of innocent victims. Worldly order demands violence and deceit. 00:00:00 Introduction 00:04:16 The Trojan War and Reciprocal Violence 00:13:51 Oedipus and the Scapegoat Mechanism 00:15:23 Step One: Mimetic Contagion 00:25:06 Step Two: Founding Murder 00:29:22 Consensus, Deceit, and Catharsis 00:36:04 Three Marks of the Victim 00:41:18 Step Three: Divinization 00:46:30 A Revaluation of Values 00:51:26 Step Four: Institutionalization 01:03:33 The Violent Foundations of Society 01:06:39 The Hymn of Purusha 1:10:20 The Founding of Rome 1:13:10 Moral Paradigm Shifts

12 Company Types

Morley’s Hierarchy of Knowledge

The Deep History of British Coronations

Wisdom Of Insecurity

The purchase journey: How people decide what to buy lies in the ‘messy middle’

Vladimir Oane