Pinterest pioneered this field, but TikTok and Instagram are now moving into the ‘space’ as well
Incentives for both fields align when the creator is seen as an expert in the field the product is coming from
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While the traditional ad model has worked well for social platforms in the past, new entrants have found new ways to monetize beyond targeted ads.
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Concrete ideas are easy to remember. Something is concrete when it can be described or seen with the human senses. A v-8 engine is concrete, high-peformance is abstract.
Novices see concrete detail as concrete detail, but an expert sees c...
Now that you’ve captured the audience, you have to maintain their interest. This can take different formats:
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