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Maintaining Your Audience's Interest
Now that you’ve captured the audience, you have to maintain their interest. This can take different formats:
- Problem/Solution: This is commonly used when introducing a product or innovation, using the Monroe Sequence: Draw attention, Establish need, Satisfy need, Visualise future, Take action. You identify the problem as something the audience wants to solve, then present the solution as well as simple ways of implementing the solution.
- Interaction: This can be embedded into the first approach. You can engage an audience by demonstrating, for example, a thinking bias that you will solve.
- Gimmicks/Visuals/Props: If you are using PowerPoint, do not read your slides line by line, but use it to enhance rather than make the point. If you are using props - lights and sound can help. Don't act unless you are ready to pull it off, to prevent your audience from feeling embarrassed on your behalf.
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The Beginning Of Your Speech
- Take the time to stand straight, to smile, (acknowledge the audience, thank them and your host depending on the event), take a couple of deep breaths while going over your first line in your head.
- Start with a bang - a statistic, a quote, a...
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Make an impact with your close
Your close is what the audience will remember. Don't shuffle and say "Umm, that's it." At the very least, add a strong last line and say "thank you."
- Wind down with something uplifting. Use another story or a quote that will uplift the audience....
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Before You Give A Presentation
- Walk the stage. It is good to get a feel for the stage because it means you can establish a sense of ownership of the space, which will increase your confidence.
- Check the equipment to avoid minor mishaps.
- Know where you are sitti...
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Improve your Presentation
- Welcome humor that happens.
- Enliven your slides with pictures you have taken of people, product, or locations.
- Insert short video clips to hear from significant people.
- Tell a story to illustrate your points.
- Format your presentatio...
Problem Solving
Graphic design can actually be seen as one big piece of problem-solving: You’re given a brief by a client, which you can think of as a problem, which you then have to solve using the skills you’ve developed through your graphic design training.
Problem solving actually...
How to give better PowerPoint presentations and improve your slides to keep an audience engaged
Not every presentation is linear, and you might prefer to jump back and forth from sections of your deck to a common "table of contents," so you can tackle the presentation in any order. This can be handy, for example, if you're using a deck for training or education. PowerPoint's Zoom feature is...
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