Examples of socio-finance topics, behavior, and formation…

Interactions (emotional and cognitive things which occur between people) + transactions (the actual financial stuff going on). When these both work together, the results can be incredible. Examples:

Venmo, which combined chat with money transfer (and an emoji)

SoFi, does personal fina...

Each new generation is sharing more

Financial crises are driving people to talk about the elephants in the room (debt etc.)

Hacker mindset is spilling over into finances; people want to beat the system

Taking transaction to social (like Robinhood)

From social sites, like those which have developed wallets etc

From games, like Fortnite, which now has a token economy

From platforms, such as Reddit (think WallStreetBets), which see crazy behaviors that could become mainstream…or ...

Money is still private, so people are less likely to invite each other to a social product that involves money

However, some companies are able to get past this by not blatantly linking to money

Robinhood is one example. It functions more as a game and allows consumers to feel high cl...

Examples of companies doing this well:

Joy – app to rate transactions by how you feel

Credit Karma – making debt less scary and providing transparency so you can know how you stack up to others

Examples of not doing this well:

Budgeting and personal finance apps. They have...