Some emergent social trends stay niche (or subculture), but if stigmas drop for the trend, it could go viral
Crypto is one socio-finance topic that has changed how we talk and think about money
Debt is one of the hardest socio-finance topics to tap into, but Instagram hashtags are one place where this is changing
Products have focused on solving a functional/transactional part of a problem (changing the numbers).
Now, products are also starting to focus on cognitive and emotional parts of problems
There are also many offline socio-finance communities, which could be brought online
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