We should be careful about supporting claims with evidence. We soften our message by saying: “it seems to be that…”, “it might be that…”. This shows your ability to think critically! (Stash coming soon).

for some examples: https://www.phrasebank.manchester.ac.uk/using-cautious-language/

This relates to the the previous tip. If you write academically you state just the results, not that it has “great impact to society” or “revolutionises the industry”. This can be hard to do for my entrepreneurial friends. 😅

Whatever you write in an academic context can be hard, most of it is serious stuff. Texts full of industry specific vocabulary. Therefore it is important that you write as concise as possible.

One way to write more concisely is to use noun phrases. In noun phrases we turn verbs into noun. ...

Rhetorical questions are only used in presentation to capture the attention of your audience.

In academic writing we can not say things like “some people believe X”we have to be precise and state exactly how many people believe X.

When we write academically, we write objective. We only state facts, not what we think. It can be hard writing about something and not mentioning how you feel about it so pay attention to this.