Hooks are the addictive part of the song. The part that makes your song memorable. Usually hooks are the titles of the song.
They can either be a melody or a lyric (most probably the title)
It's always good to start the song by thinking of a great hook. Some good hooks are: aliterations, contradictory words, just one word (which is super popular right now), double meaning words, unexpected word combinations, a juicy punchline or an interesting/poetic words.
Eg: Be Brave, Live and let die, etc.
After you find a good hook, you're ready to start the process.
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