The Self-Service Revolution
- Self-service was the shopping revolution of the 20th century.
- Promoted as a modern, efficient way to shop, self-service entailed both a different type of store layout and new norms of customer and shop-worker behaviour.
- There was no need for counter service if customers were making their own selections.
- All available goods were put out on display, within reach.
- No need to ask someone to fetch them.
- The abolition of counter service meant that their various skills, including their people skills, were made redundant.
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